Whimsical storytelling, imaginative world-building, and quality craftsmanship. This is what we try to bring you with all of our Ava’s Appletree product lines, and the gorgeous Danish-designed Maileg toys embody these characteristics with passion.
All of our Maileg products recall memories of childhood storybooks, bringing a genuine spark of individuality to everyday play. Maileg was created to provide a return to a simple sense of wonder; a world where mice sleep in decorated match-boxes, and where all animals live and play together. This is achieved through their design process, which while focused on vintage storytelling and aesthetics, creates timeless toys that can be cherished by children (and adults) of all ages.
All Maileg toys are crafted with enormous detail and care, creating dynamic characters and lines of toys. Each of the animals in our lines have individual personalities and homes to match, whether it is our “In-A-Box” mice or one of our larger teddies! Your child will be drawn in by the rich detail and encouraged to create stories and context of their own, based on the rich foundation Maileg toys provide.